![]() ![]() Podcasters have to collect their own data from across listening platforms to gain a full understanding of who enjoys their show. While these platforms give podcasters more info than they’ve ever had about their listeners, it also speaks to the industry’s fragmentation. Prior to that, podcasters mostly conducted their own online demographic surveys. Apple launched its dashboard in 2017, and Spotify took its offering out of beta last year. Podcast analytics are generally new for the industry. (However it’s worth noting that podcasting data is more telling than the fact that someone listens to the Top 40 hits every day.) Spotify specifically incorporates the music listeners enjoy, in addition to their podcast habits, which might make its demographic data slightly more interesting. This move makes Pandora’s podcast product more equitable with Apple and Spotify, which both already offer data dashboards. For access to their analytics, podcasters have to sign up for Pandora For Podcasters, which is free but requires podcasters to submit their show’s RSS feed. The company just announced its new Podcast Analytics feature with the goal of giving podcasters more data about their listeners, like where they live, how long they listen to each episode, and the number of thumbs up or thumbs down their show receives. Pandora is giving podcast hosts more information about the listeners they reach on its platform starting today. ![]()
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